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Rural Sales

Sales and Purchasing

With extensive local and regional knowledge, Sworders provide advice on both selling and buying properties across the full property spectrum – whether it is agricultural, commercial or residential property.

When considering the sale or purchase of a farm, land or country estate, there are several matters to consider before approaching the market.  Sworders has the expertise to guide you through the full process to generate the optimum result.

Farm and Estate Portfolios

The sale of large mixed portfolios can be complex and requires in-depth specialist knowledge. We adopt a similar approach to both large and small sales, where we review the asset and explore ways of adding value before designing the sale process in such a way that helps deliver best value in the most efficient way.

We consider the legal position at an early stage and working closely with legal advisors and our planning team helps ensure that there are no surprises later on in the process. We employ a wide variety of marketing techniques, which are tailored to each individual property.

Several country estates and farms have diversified and may include a mix of assets, including residential and commercial lettings along with other enterprises such as farm shops or renewable energy projects. We have the expertise to present these assets to the market in the most appropriate way in order to secure the best possible sale price.

Some areas that may need to be considered when selling farms and estates include:

  • Landlord and tenant matters
  • Strategic housing potential
  • Planning potential of barns and other assets
  • The farming enterprise
  • Subsidies and environmental schemes
  • Other legal matters, such as access rights

Rural House Sales

Sworders specialise in the sale of rural housing. We adopt an approach that considers each property on its merits and recommend a bespoke marketing campaign which utilises a wide range of options. These include high quality particulars, national websites and regional and national publications.

As Chartered Surveyors, we have the expertise and professionalism to guide you through what may seem like a daunting process and our team has the knowledge to cover all aspects of the sale and any related issues that may arise.

Sworders has extensive experience of complex negotiations and we have consistently achieved excellent results (please contact us for examples).

Development Appraisal and Adding Value

When assessing a property for sale, we will first explore opportunities to add value – working closely with our planning and architectural team to assess the potential of improving the value of a property prior to a sale. This may be through planning, re-design, lotting or alternative methods of sale.  The Sworders’ team work closely together, drawing on the experience of the relevant professional to achieve the best results for our clients.


Sale of Development Land

Many farms surround villages or towns and it is important that the potential of strategic land is fully explored prior to the sale of a farm. Our in-house team cover all aspects of forward planning and can advise on the promotion of land for large housing schemes.   It is vital that land with this potential is presented to the market in the correct way and marketed to the most appropriate purchasers.

As an independent firm we are not aligned with particular house builders, ensuring that we maximise the value of the site for the owner and fully align the interests of all parties. We cover the full spectrum of the process, from making representations to the Local Planning Authority, advising on promotion agreements, submitting a planning application and, finally, sale of the consented site.



For every property a marketing strategy is required and we take a proactive approach, going far beyond merely adding the property to website portals. With the use of a sales’ strategy together with high quality particulars, bespoke advertisements and possibly direct marketing, clients can be certain that their property will be exposed fully to the relevant markets.

When selling a large farming portfolio, a lotting plan may be essential to help generate interest and facilitate negotiations. This may create complex negotiations with several interested parties and Sworders has the experience and the knowledge to handle such sales.

Points to consider when selling a property:

  • Opportunities to add value and improve chances of sale
  • Sales and marketing strategy
  • Guide or asking price
  • Presentation of property
  • Internet presence through various portals
  • Direct marketing
  • Method of sale
  • Preparation and efficiency of sale transfer

Purchasing a Property

Even when purchasing a small property, impartial professional advice may be useful. We have provided advice to clients ranging from the purchase of small property to significant farm and estate portfolios. Our services can include property search, assets advice, valuation and negotiation of the purchase, which allows the buyer to remain anonymous should they so wish.

If you are considering investing in land, please register your interest with us and we will let you know if a property comes onto the market which may be of interest to you.

For a professional approach to either selling or buying a property, please contact Sworders.

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